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	<title>SMS MARKETING INFORMATION &#038; PODCAST</title>
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		<title>Send someone a drink via SMS (Australia)</title>
		<link>http://www.smspodcast.com/send-someone-a-drink-via-sms-australia/</link>
		<comments>http://www.smspodcast.com/send-someone-a-drink-via-sms-australia/#comments</comments>
		<pubDate>Wed, 27 Sep 2006 14:10:59 +0000</pubDate>
		<dc:creator>Hendrik Minnie</dc:creator>
				<category><![CDATA[SMS concepts]]></category>

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		<description><![CDATA[Remember when paying for things by cell phone would be all the rage?
Neither do we, but you can bet that people are trying hard to find a
way to make the technology catch on. A company in Australia called
bCode is hoping that B or Beer is the killer app. The
idea is that you can text a [...]]]></description>
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		<title>Get your bus timetable via SMS</title>
		<link>http://www.smspodcast.com/get-your-bus-timetable-via-sms/</link>
		<comments>http://www.smspodcast.com/get-your-bus-timetable-via-sms/#comments</comments>
		<pubDate>Fri, 15 Sep 2006 11:51:47 +0000</pubDate>
		<dc:creator>Hendrik Minnie</dc:creator>
				<category><![CDATA[SMS in business]]></category>

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		<description><![CDATA[This system is considered as one of the best in the world and
more advanced as it gives real-time bus schedules &#8211; Reports The Peninsula .
Since all the Mowasalat bus stops are marked with a four digit ID number, a customer can check the schedule by sending the stop&#39;s ID number via SMS to 2722 and [...]]]></description>
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		<title>Oman based cargo company uses SMS ability to track shipments</title>
		<link>http://www.smspodcast.com/oman-based-cargo-company-uses-sms-ability-to-track-shipments/</link>
		<comments>http://www.smspodcast.com/oman-based-cargo-company-uses-sms-ability-to-track-shipments/#comments</comments>
		<pubDate>Fri, 15 Sep 2006 10:35:46 +0000</pubDate>
		<dc:creator>Hendrik Minnie</dc:creator>
				<category><![CDATA[SMS in business]]></category>

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		<description><![CDATA[Muscat: Etihad Crystal Cargo has introduced SMS tracking for Oman as well as other GCC-based customers, giving the company&#39;s customers the ability to track their shipments via mobile telephone. &#8211; Reports The Gulfnews

new service comes at
a cost of a standard text message, offering the customer an additional
24/7 option to track their shipment.

If you are interested [...]]]></description>
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		<title>Bar-coded SMS to make tickets redundant</title>
		<link>http://www.smspodcast.com/bar-coded-sms-to-make-tickets-redundant/</link>
		<comments>http://www.smspodcast.com/bar-coded-sms-to-make-tickets-redundant/#comments</comments>
		<pubDate>Fri, 15 Sep 2006 10:16:46 +0000</pubDate>
		<dc:creator>Hendrik Minnie</dc:creator>
				<category><![CDATA[SMS in business]]></category>

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		<description><![CDATA[You may no longer have to bother collecting your ticket from an airline office or carry a printout of the ticket downloaded from the internet. &#8211; reports The Business Standard.

Even going to a cinema hall to book a movie ticket could be a thing of the past. Bar coded SMS will now verify details of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>SMiShing &#8211; an emerging threat</title>
		<link>http://www.smspodcast.com/smishing-an-emerging-threat/</link>
		<comments>http://www.smspodcast.com/smishing-an-emerging-threat/#comments</comments>
		<pubDate>Thu, 07 Sep 2006 09:10:32 +0000</pubDate>
		<dc:creator>Hendrik Minnie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Security]]></category>

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		<description><![CDATA[SMiShing &#8211; an emerging threat vector -
Reports David Rayhawk, mobile threat researcher&#160;at McAfee
This phenomenon is yet another indicator that cellphones and mobile devices
are becoming increasingly used by perpetrators of malware, viruses and scams more&#8230;

Some cell phone users have started receiving SMS messages along these
lines: &#8220;We&#8217;re confirming you&#8217;ve signed up for our dating service. You
will be [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Americans get texting as SMS finally catches on</title>
		<link>http://www.smspodcast.com/americans-get-texting-as-sms-finally-catches-on/</link>
		<comments>http://www.smspodcast.com/americans-get-texting-as-sms-finally-catches-on/#comments</comments>
		<pubDate>Thu, 31 Aug 2006 07:35:40 +0000</pubDate>
		<dc:creator>Hendrik Minnie</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.smspodcast.com/americans-get-texting-as-sms-finally-catches-on/</guid>
		<description><![CDATA[After years of lagging behind Europe and Japan in the adoption of mobile text messaging, US subscribers have finally caught the SMS (short messaging service) bug.- reports the FT  .
A total of 48.7bn SMS messages were sent in the last six months of 2005, up 50 per cent from 32.5bn in the first six [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Product sample &#8211; sms campaign</title>
		<link>http://www.smspodcast.com/media-m-group-610/</link>
		<comments>http://www.smspodcast.com/media-m-group-610/#comments</comments>
		<pubDate>Wed, 02 Aug 2006 13:36:22 +0000</pubDate>
		<dc:creator>Hendrik Minnie</dc:creator>
				<category><![CDATA[Case study]]></category>

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		<description><![CDATA[Clearasil &#8211; SMS Campaign &#8211; &#34;SMS For A Free Sample&#34; &#8211; STANDARD RATE SMS CAMPAIGN
Boots conducted a washroom advertising campaign with The Letter Corporation. Posters were placed in female washrooms in Village cinemas across Australia. Girls were asked to SMS their name and address to request a free sample of the product.
In the space of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Plusone</title>
		<link>http://www.smspodcast.com/plusone-310-rating/</link>
		<comments>http://www.smspodcast.com/plusone-310-rating/#comments</comments>
		<pubDate>Wed, 02 Aug 2006 12:59:32 +0000</pubDate>
		<dc:creator>Hendrik Minnie</dc:creator>
				<category><![CDATA[Case study]]></category>

		<guid isPermaLink="false">http://www.smspodcast.com/plusone-310-rating/</guid>
		<description><![CDATA[An autralian website giving some samples of case studies, the studies
are unfortunatly not very detailed and it does seem to be their own
campaigns they are talking about the refer to the following campaigns.
Dunkin Donuts, Radio 98FM radio live poll,MacDonalds, Star boy band to
SMS its fan base, TV launches SMS-based marketing campaign,&#160; The
Hilton Hotel group, a [...]]]></description>
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		<slash:comments>0</slash:comments>
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