After years of lagging behind Europe and Japan in the adoption of mobile text messaging, US subscribers have finally caught the SMS (short messaging service) bug.- reports the FT .
A total of 48.7bn SMS messages were sent in the last six months of 2005, up 50 per cent from 32.5bn in the first six [...]

Clearasil – SMS Campaign – "SMS For A Free Sample" – STANDARD RATE SMS CAMPAIGN
Boots conducted a washroom advertising campaign with The Letter Corporation. Posters were placed in female washrooms in Village cinemas across Australia. Girls were asked to SMS their name and address to request a free sample of the product.
In the space of [...]

An autralian website giving some samples of case studies, the studies
are unfortunatly not very detailed and it does seem to be their own
campaigns they are talking about the refer to the following campaigns.
Dunkin Donuts, Radio 98FM radio live poll,MacDonalds, Star boy band to
SMS its fan base, TV launches SMS-based marketing campaign,  The
Hilton Hotel group, a [...]